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Beyond Traditional Marketing:

A Compassionate Approach to Hospice Agency Outreach

In the competitive landscape of hospice care, agencies are constantly seeking innovative ways to distinguish themselves and build meaningful connections with potential clients and their families. While traditional marketing approaches often focus on executive staff and healthcare professionals, a powerful, compassionate strategy can set your hospice agency apart: proactively supporting seniors through thoughtful engagement tools like fidget toys.

The Untapped Potential of Fidget Toys in Senior Care

Cognitive and Emotional Benefits Backed by Research

Recent studies have shed light on the remarkable benefits of fidget toys for seniors, particularly those experiencing cognitive challenges:

1. Cognitive Stimulation: Research published in the Journal of Alzheimer's Disease indicates that tactile stimulation can help maintain neural connections in individuals with dementia. Fidget toys provide multi-sensory engagement that can potentially slow cognitive decline and provide moments of joy and focus.

2. Anxiety Reduction: A study from the Gerontological Society of America found that interactive handheld objects can significantly reduce anxiety and agitation in seniors, especially those with dementia. The repetitive, soothing motions of fidget toys create a calming effect that can improve overall emotional well-being.

3. Motor Skill Maintenance: Occupational therapy research demonstrates that fine motor skill activities help seniors maintain dexterity and hand-eye coordination. Fidget toys offer a playful, low-pressure way to support these crucial motor skills.

Differentiating Your Hospice Agency: More Than Just Another Visitor

A Compassionate Marketing Strategy

While many hospice agencies rely on traditional marketing approaches—bringing treats to staff or dropping off informational materials—providing fidget toys represents a paradigm shift in community engagement:

• Direct Resident Impact: Unlike marketing efforts that focus solely on staff, fidget toys directly benefit the residents, creating a tangible demonstration of your agency's commitment to senior care.

• Memorable Touchpoint: Your agency becomes associated with innovation, compassion, and resident-centered care, not just another service provider.

• Relationship Building: By showing genuine concern for the quality of life of potential clients, you establish trust and emotional connection with residents, families, and facility staff.

Implementing Your Fidget Toy Outreach Program

Recommended Approach:

1. Select a variety of fidget toys suitable for different cognitive and physical abilities

2. Consult with facility activities directors to understand specific resident needs

3. Develop a tracking system to rotate and refresh toy selections

4. Include informational cards about your hospice agency with each toy donation

The Broader Impact: Creating Meaningful Connections

Your fidget toy initiative is more than a marketing strategy—it's a compassionate intervention that:

• Provides cognitive stimulation

• Reduces senior isolation

• Demonstrates your agency's innovative approach to care

• Creates positive word-of-mouth referrals

Innovate with Empathy

Your hospice agency can stand out in a crowded marketplace by reimagining marketing as an opportunity for genuine human connection. Fidget toys represent a small investment with potentially transformative returns—not just in business growth, but in improving the daily lives of seniors.

Remember: In hospice care, marketing is most effective when it stems from true compassion and understanding.

How are you communicating with your referral partners?

Let's get real - your competition is fierce.

You’re paying big bucks for business development, VPs of Growth, as they visit your referral partners every day. You’re spending money on Starbucks, pizzas, taco bars, cookies, flowers, treats, gift cards, and more.

Your competition is doing the same thing - maybe in prettier baskets, maybe in larger volume, maybe more often.

There are 30,000 assisted living facilities in the U.S.

There are 13,536 AL communities in California alone.

Your business development associates will never be able to hit them all - the numbers don’t number.

The point - you need a newsletter. A little HospicePass transparency below:

We’ve grown HospicePass subscribers to close to 1000 in six months. No advertising dollars have been spent to do this.

We consistently have a 50%+ open rate and Click Through to the sites we partner with continue to grow. 21% might not seem much, but it was 0% three months ago.

Do you have a current mailing list?

Do you currently email your referral base?

What percentage of your referral base is being touched by your agency weekly?

A newsletter will enhance your marketing efforts. The more your referral base sees you, the more information you provide them about the exceptional services you provide, and the more your census grows.

The goal is to provide exceptional and compassionate care for those who choose hospice care for their end-of-life journey.

But this is a business. Maintaining and growing your census is critical to the success of your agency, and your team and provides you the ability to meet and provide exceptional care.

beehiiv is no joke. They make starting a newsletter incredibly easy and the cost is minimal. The ROI on starting a beehiiv newsletter will be the best investment you make in 2025.

The creamers you buy for one coffee bar are more expensive.

Hit the banner below and check it out. The crew at beehiiv will not disappoint.